About the Course:
This session provides a thorough overview of the franchising business. Everything -- from key trends to due diligence issues and from the regulatory framework to key success components in maintaining a mutually beneficial franchisor-franchisee relationship -- is discussed.
This session addresses the foundations for becoming a successful franchisor which include:
- A distinctive and protected trade identity
- Proprietary methods of operation
- Comprehensive training programs
- A set of comprehensive legal documents
- Uniform site selection criteria
- A franchisee screening system Issues relating to negotiating the Franchise Disclosure Document include:
- Initial fees
- Other fees
- Estimated initial Investment
- Restrictions on what the franchisee may sell
- Renewal, termination, transfer and dispute resolution
Course Leader: Andrew Sherman, Partner, Jones Day Mr. Sherman is a partner in the Washington, D.C. office of Jones Day with over 2,500 lawyers worldwide.
He is the author of 19 books on business growth, capital formation and the leveraging of intellectual property. His eighteenth (18th) book, Road Rules Be the Truck. Not the Squirrel. (http://www.bethetruck.com) is an inspirational book which was published in the Fall of 2008. He has appeared as a guest and a commentator on all of the major television networks as well as CNBC's "Power Lunch," CNN's "Day Watch," CNNfn's "For Entrepreneurs Only," USA Network's "First Business," and Bloomberg's "Small Business Weekly."
He has appeared on numerous regional and local television broadcasts as well as national and local radio interviews for National Public Radio (NPR), Business News Network (BNN), Bloomberg Radio, AP Radio Network, Voice of America, Talk America Radio Network and the USA Radio Network, as a resource on capital formation, entrepreneurship and technology development.
He has served as a top-rated Adjunct Professor in the Masters of Business Administration (MBA) programs at the University of Maryland for 23 years and at Georgetown University for 15 years where he teaches courses on business growth strategy. He has served as General Counsel to the Young Entrepreneurs' Organization (YEO) since 1987. In 2003, Fortune magazine named him one of the Top Ten Minds in Entrepreneurship and in February of 2006, Inc. magazine named him one of the all-time champions and supporters of entrepreneurship.
Course Length: Approx. 1.0 hours
Need help purchasing this course? Please contact Neomi Barazani at 609-919-1895 ext. 100 or at email@example.com.