Why Strategic Negotiations Matter
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At 800 pages, The Strategic Negotiator is unparalleled in terms of insight, intensity and depth. This $795 book is currently furnished to those who attend the author’s widely acclaimed Enhanced Negotiating Strategies course.

Your negotiating ability is your destiny.

Whatever your profession, whatever your industry, whatever the stage of your career. You cannot escape the fact that your future is a function of your negotiating prowess.

We all must negotiate with vendors, partners, customers, employees, colleagues, superiors, regulators and agents. In today's challenging economic climate our 'relationships' with our business associates have been relegated to the dustbin of history. Your negotiating counterparts will never give you the deal you deserve. You will only get the deal you negotiate.

No other sphere of business provides you with as much leverage as negotiations. A few weeks of strategizing and due diligence may enable you to receive prices and financing terms millions of dollars more favorable than you previously anticipated. Simply knowing when to approach a counterpart can be worth big money. Determining who should make the opening offer can result in substantial profits. Understanding when to remain silent can be highly lucrative in a negotiation.

You can build an empire through negotiations. You can also devote 30 years of unflagging labor to building your business and then squander 50% of its value during an ill-planned three-month negotiation.

The Institute for Strategic Negotiations offers both public and private courses on Strategic Negotiating techniques. With the publication of David Wanetick’s latest book — The Strategic Negotiator – A Manual for Negotiating at the Elite Level — and the two-day Enhanced Negotiating Strategies course, you will have all of the tools you need to negotiate your best deals.

If you don't invest in enhancing your negotiating skills, you and your business will soon pay for it.